About
alttxt is the part of me that never stopped making things.
It's the place where all the little symbols, creatures, and worlds I've been carrying around finally get to exist — not as products or posts, but as artifacts. Things I make because I need to, not because they're supposed to fit anywhere.
I've lived a lot of different lives: the kid doing magic tricks, the athlete, the dropout, the addict, the person trying to rebuild everything from nothing, the guy who realized the only thing that stays is the movement forward. That whole path — the chaos, the pain, the impermanence, the rebuilding — it all shows up in the simplicity of these characters. They look soft, gentle, minimal… but they carry the weight of everything I've been through.
alttxt is how I process the world.
It's where Oswald, Mojito, Sheriff Bite, Catnip, CBC, Spirit Shack, and every strange idea come from. Not as "brands," but as pieces of a bigger emotional system I've been quietly building: a universe that's part nostalgia, part mythology, part humor, part survival.
Everything here is intentionally simple because simplicity is what saved me.
One clean line, one character, one small artifact at a time.
Movement → meaning.
That's the whole philosophy.
alttxt isn't polished. It's not pretending.
It's honest. It's weird.
It's me — now, and all the versions of me that got here.
This is the archive of my return to myself.
A living catalog of the worlds I'm building, the things I learn, and the person I'm becoming.
None of it is final.
All of it is real.
— Max / alttxt
Contact
Email: maxwell@stack.ceo